Books & Articles

MRI principal Richard Miller, has written all or parts of four books on international marketing and research, and hundreds of articles. A sampling appears below.

Multinational Direct Marketing: The Methods and the Markets

Published by McGraw Hill, this book has sold thousands of copies in the last decade and is still available on www.amazon.com. John J. Gabarro of the Harvard Business School called it the “definitive guide to the organization and structure of the international direct response market.” In 7 critical steps, the author takes you through research and planning, worldwide media, foreign lists, international telemarketing, postal deliver, pricing, currency, and fulfillment.

The World Guide to Direct Mail Marketing

Though sold out, some limited copies of this book are still available through the Universal Postal Union www.upu.int. Researched and edited by Mr. Miller and writer Matthew Rose, the book is an anthology, comprising articles by over 30 world-noted specialists in various phases of the direct marketing industry. The individual articles are available upon request by contacting MRI.

THEN and NOW – a retrospective of the role of IT in cross-border marketing.